To teach a good recall your dog needs to learn, that coming back to you is always a good thing, something that will bring her/him plenty of praise and rewards.
Method
Choose a special word or sound as your recall cue that you use ONLY when you want your dog to return. It should be short and sharp, for example a verbal cue like ‘come’, or a whistle. I have found that a whistle can work particularly well.
Start in your garden or another enclosed space with some tasty treats in a pouch or your pocket. If you need to, get your dog’s attention with his/her name, then use your recall cue and take a step away from them. As they return to you reward with praise and a tasty treat.
Gradually increase the distance between you and your dog and the level of distractions you call them away from.
Always use a harness with a long line to walk your dog on during training. Let them move away from you before using your recall cue, if they ignore you, very gently guide them back to you with the long line and reward them once they are with you. Make a big fuss of them and reward with a high value treat when they return. You want your dog to learn that coming back to you straight away is much more rewarding than ignoring you and continuing their fun running around!
Think about how you sound and appear to your dog when you call them. Use a happy, excited voice and welcoming body language (crouched down, arms open) to train recall. Moving back from them as you call can encourage them even more.
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If they ignore you, stay calm, getting angry or shouting will only discourage them from returning to you. Instead, gently guide them in with the long line, or go and collect them. Never punish them if they fail to return.
You can play the recall game at home too, by calling them from room to room, use your whistle and don’t forget the praise and treats. You are continuously building up the bond between you both and constantly improving their recall.
When you feel confident that their recall is good then choose a quiet and safe place, perhaps your back garden or an enclosed space that is large enough (always keep safety in mind) and now use your recall without the training lead.